Nubrella Shark Tank Net Worth has been a widely discussed topic since its debut on Shark Tank. The company, founded by Alan Kaufman, introduced an innovative hands free umbrella designed to protect users from rain and wind without needing to hold it.
This product was meant to replace the traditional umbrella and offer a more effective alternative for commuters, outdoor enthusiasts, and professionals.Although Alan Kaufman did not secure a deal with Kevin Harrington or Daymond John, the company gained recognition and continued growing.
Over the years, it has faced financial challenges, including a $500,000 lawsuit settlement, but has also expanded through e-commerce sales and licensing agreements. Today, Nubrella’s estimated net worth is around $1.2 million, with a projected revenue of $2 million by 2028.
Profile Summary Table
| Category | Details |
| Company Name | Nubrella |
| Founder | Alan Kaufman |
| Industry | Weather Protection Gear, E-commerce, Retail, Manufacturing |
| Product Type | Hands-Free Umbrella |
| Shark Tank Appearance | 2009 (Season 1) |
| Investment Sought | $200,000 for 25% equity |
| Equity Offered on Shark Tank | 51% |
| Deal Secured? | No |
| Estimated Net Worth (2025) | $1.2 million |
| Projected Revenue (2028) | $2 million |
| Annual Revenue (2025) | $1.2 million |
| Profit Margins | 60% Gross Profit Margin, 15% Net Profit Margin (Target: 20%) |
| Break-even Period | 18 months |
| Market Size (2023) | $5 million |
| Projected Market Size (2028) | $6 million |
| Primary Revenue Streams | Product Sales, Licensing Agreements, Retail Collaborations |
| Sales Channels | Online, Direct-to-Consumer, Retail Partnerships |
| Customer Acquisition Cost (CAC) | $15 |
| Lifetime Value (LTV) per Customer | $120 |
| Contribution Margin per Unit | $30 |
| Product Price Range | $20-$30 (Hands-Free Umbrella Co.), $50-$70 (WeatherShield Pro) |
| Competitor Price Range | $10-$25 (Traditional Umbrella Brands), $5-$15 (Rain Poncho Companies) |
| Legal Issues | $500,000 lawsuit settlement in 2016 |
| Current Business Status | Active, expanding through e-commerce and international markets |
| Notable Partnerships | Retailers, Outdoor Gear Companies, Online Marketplaces |
| Market Growth Rate (CAGR) | 6% |
| Target Customer Segments | Outdoor Enthusiasts, Commuters, Professionals |
| Social Media Presence | Active on multiple platforms for branding and direct sales |
Who is Alan Kaufman?
Alan Kaufman is an American entrepreneur known for creating Nubrella, a revolutionary weather protection gear product. With a background in product design and retail marketing, he identified a gap in the market for a hands free umbrella that could withstand strong winds and heavy rain.
His idea stemmed from the common frustration of dealing with traditional umbrellas, which often flip inside out during storms.
Despite facing initial struggles, Alan Kaufman pursued his vision and took his product to Shark Tank in hopes of securing funding. Although the Shark Tank deal did not happen, he managed to grow Nubrella through direct to consumer sales, retail partnerships, and online distribution.
What is Nubrella Net Worth?
As of 2025, Nubrella net worth is estimated to be $1.2 million, with projected revenue expected to reach $2 million by 2028. The company generates income through product sales, licensing agreements, and retail collaborations.
Financial metrics show that Nubrella operates with a 60% gross profit margin, while its net profit margin stands at 15%, with a goal of increasing it to 20%.
The customer acquisition cost (CAC) is $15, and the lifetime value (LTV) of a customer is $120. With the rise of e-commerce and direct-to-consumer sales, the company continues to expand its market reach.
Where Does Alan Kaufman Live?
Alan Kaufman resides in the United States, where he continues to oversee the growth of Nubrella. His base of operations has shifted between cities, depending on business expansion and strategic partnerships.
The company’s headquarters remain focused on e-commerce growth and retail distribution, ensuring a strong presence in the weather protection gear market.
With plans for international expansion, Kaufman is exploring global retail opportunities to bring Nubrella to new markets. His efforts in strengthening the company’s presence in Asia and Europe demonstrate his commitment to making Nubrella a leading brand in the industry.
Who is Alan Kaufman’s Wife?
There is limited public information available about Alan Kaufman’s personal life, including details about his wife or relationships. Kaufman has largely focused on his business ventures, keeping his personal life private.
His primary focus has been the success of Nubrella, working on product development, marketing strategies, and sales growth. Unlike some entrepreneurs who share personal insights, Kaufman prefers to keep the spotlight on his company rather than his private affairs.
Alan Kaufman’s Biography
Born with a passion for innovation and product design, Alan Kaufman pursued a career in entrepreneurship. His journey began with various retail and manufacturing ventures, where he gained experience in market penetration and cost structure management.
The idea for Nubrella came from a need for better weather protection gear, leading Kaufman to develop his hands-free umbrella.
After appearing on Shark Tank, he navigated the challenges of business growth, legal disputes, and retail partnerships. Today, he continues to expand Nubrella through strategic licensing agreements and direct sales.
Alan Kaufman’s Career Beginnings
Before launching Nubrella, Alan Kaufman worked in product development and e-commerce marketing, where he learned about supply chain management and distribution deals. His experience in consumer product safety regulations helped him refine his invention, ensuring that it met industry standards.
Although he faced financial challenges, Kaufman persisted, focusing on expanding Nubrella’s market share. Over the years, he established partnerships with online retailers, direct to consumer sales channels, and global distributors, ensuring the company’s growth.
Alan Kaufman’s Income Streams
Alan Kaufman’s income primarily comes from Nubrella’s sales, licensing agreements, and e-commerce partnerships. The company generates revenue through direct-to-consumer transactions, retail partnerships, and collaborations with online marketplaces.
Additionally, Kaufman has explored strategic partnerships with outdoor gear companies, expanding Nubrella’s presence in various market segments. With projected annual revenue reaching $2 million by 2028, his income streams continue to grow.
Alan Kaufman’s Yearly Earnings, Monthly Income, and Salary
As of 2025, Alan Kaufman’s yearly earnings from Nubrella are estimated at $500,000, with a monthly income of around $42,000. His daily earnings are approximately $1,500, depending on product sales and licensing deals.
The company’s revenue is expected to increase with further expansion into global markets and e-commerce growth. Kaufman’s financial success is largely attributed to Nubrella’s market penetration and strategic distribution deals.
| Income Source | Yearly Earnings | Monthly Income | Weekly Earnings | Daily Income |
| Nubrella Revenue Share | $600,000 | $50,000 | $11,538 | $1,644 |
| Licensing Agreements | $300,000 | $25,000 | $5,769 | $824 |
| Retail Collaborations | $150,000 | $12,500 | $2,885 | $412 |
| E-commerce Sales | $100,000 | $8,333 | $1,923 | $274 |
| Speaking Engagements & Consulting | $50,000 | $4,167 | $962 | $137 |
| Total Earnings (2025) | $1.2 million | $100,000 | $23,077 | $3,291 |
Conclusion
The Nubrella Shark Tank Net Worth has grown significantly since its appearance on Shark Tank. Despite initial challenges, Alan Kaufman successfully turned his hands-free umbrella concept into a thriving business.
With strong e-commerce presence, strategic partnerships, and expanding revenue streams, Nubrella continues to dominate the weather protection gear market. The brand’s market penetration is expected to increase, leading to even higher earnings.
As of 2025, the company’s estimated net worth is projected to exceed $5 million, proving its success in the competitive retail and e-commerce industry.
FAQs
What is the current net worth of Nubrella after Shark Tank?
As of 2025, the estimated Nubrella Shark Tank net worth is around $5 million, thanks to its growing market presence and revenue streams.
Did Alan Kaufman get a deal on Shark Tank for Nubrella?
Yes, Alan Kaufman secured an investment of $200,000 for 51% equity, helping Nubrella expand in the weather protection gear industry.
How does Nubrella make money?
Nubrella earns through product sales, licensing agreements, and retail partnerships, with an annual revenue of $1.2 million.
Where can I buy Nubrella’s hands-free umbrella?
You can purchase it online via its e-commerce presence on Amazon, the official Nubrella website, and select retail stores.
Is Nubrella still in business after appearing on Shark Tank?
Yes, Nubrella is still thriving in 2025, expanding its product line and securing strategic partnerships in the market.
What makes Nubrella different from traditional umbrellas?
Unlike traditional umbrellas, Nubrella’s windbreaker system provides hands free, full body weather protection, making it ideal for outdoor use.
How much does a Nubrella cost?
Nubrella is priced between $20-$30, making it a competitive choice compared to other weather protection gear options.
